Since Elon Musk's purchase of Twitter, it's become widely known that a significant portion of online users aren't human but bots — according to Musk, up to 20%. However, what many entrepreneurs and marketers might not realize is that this also applies to ad views. If you've ever run an ad that underperformed, it might not have been your creative fault but rather the fact that up to 25% of online ad views come from bots.
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