TrueReview

TrueReview survey results spotlight consumer holiday shopping habits ahead of Black Friday

TrueReview, the global independent review platform, today released its ‘Holiday Shopping Trends’ survey, shedding light on how consumers are navigating the holiday season with a sharper focus on value and budgeting. The findings highlight a growing skepticism around traditional holiday sales, with 51% of shoppers believing the best discounts are found outside of Black Friday and Cyber Monday.

Cash-strapped consumers across the UK are taking their money elsewhere in response to retailers slashing their free returns policies, new research has revealed.

A poll of 2,000 online shoppers found over half (58 per cent) have said they won’t use retailers who charge to return items - with more than two-thirds (67 per cent) agreeing that a retailer’s returns policy influences how much trust they place in them.