In collaboration with TheSoul Publishing, the toy giant on Friday aired the pilot episode of ‘Transformers One: New Adventures’, a stop-motion YouTube series that brings the world of Cybertron to life.

The series will reportedly offer a bi-weekly dive into the universe of Transformers One, allowing fans to revisit the world of Cybertron as depicted in the sci-fi action movie, Transformers One (2024), with episodes dropping Fridays and Saturdays at 7 am ET.

The 14-episode series showcases Hasbro’s Transformers One toy line, featuring characters like Robot Battlers, Studio Series figures and Prime Changers brought to life through stop-motion animation. Each episode transports viewers to key locations inspired by the animated film, reimagining Cybertron with a fresh POV storytelling style and dynamic visuals.

“This collaborative effort with TheSoul Publishing continues to push the boundaries of the Transformers brand and reach new fans around the world,” said Alyse D’Antuono, vice president of global brand strategy and management for Action Brands at Hasbro.

In the premiere episode, ‘Energon Mine’, D-16 (Megatron) and Orion Pax (Optimus Prime) are tasked with a crucial job, but instead of working, the pair turn their responsibilities into a game of trick shots to impress each other. Their antics don’t go unnoticed – Elita-1 steps in, and things escalate further when Sentinel Prime arrives to witness the chaos.

“Working with the Hasbro team on Transformers One and leveraging our expertise in social media and stop-motion animation to bring these incredible stories to a global audience is an amazing opportunity,” said Patrik Wilkens, vice-president of business development at TheSoul Publishing.

Episodes will be available in six languages: English, Spanish, Portuguese, German, French and Italian. The launch is supported by a robust social media strategy spanning Instagram, TikTok, Threads and YouTube.